TrainX

Training That Builds Lasting Capability


Most training entertains in the room but fades the next day. TrainX is different.


We design immersive, high-impact programs powered by behavioural science - proven worldwide and adapted for the realities of service, sales, and team performance across the Middle East.


The result? Higher productivity, faster execution, and measurable ROI.


Every strategy fails or succeeds on one thing: capability.

TrainX makes learning practical, immersive, and built to last.


Why Training Matters


"Only 12% of employees apply new skills from training without structured reinforcement"

(Global L&D research)

"Organisations that embed capability building into daily work are 3x more likely to achieve business goals" (World Economic Forum)





Training isn’t a cost - it’s the engine that multiplies performance, culture, and

long-term business results.


The TrainX Approach

Design →   Deliver  → Embed → Scale.


  • Design with science → COM-B + behavioural psychology ensure learning becomes behaviour — turning training time into measurable performance gains.

  • Deliver with impact → immersive workshops, gamification, and real GCC case studies drive engagement and consistency that translate into ROI.

  • Embed with habits → toolkits, nudges, and playbooks make skills stick - reducing re-training costs and protecting your investment.


  • Scale with confidence → Train-the-Trainer certifies your HR teams to multiply capability, lowering delivery costs and sustaining performance.


Our Packages

Train-the-Trainer & HR Capability Programs

Build capability that scales - sustainably, internally, and with measurable impact.


Most organisations spend millions on external training that fades fast or fails to scale. The result: rising costs, inconsistent delivery, and limited long-term impact.


Our Train-the-Trainer & HR Capability Programs close that gap.


We certify internal HR and people teams to deliver talentX-designed programs with the same behavioural-science precision and experiential impact - building a culture of confident, future-ready facilitators.


You’ll gain a scalable capability system designed to:


- Reduce external training dependency and costs

- Drive consistent quality and performance across teams

- Strengthen internal expertise and confidence in facilitation, psychometrics, and coaching

- Create a self-sustaining learning ecosystem with measurable ROI


Grounded in behavioural science and tailored for the realities of the Middle East, this isn’t just a certification - it’s your internal performance engine.

Customer Service Excellence

Turn frontline service into your competitive edge.


Most organisations lose customers not because of product - but because of inconsistent service experiences. Missed cues, poor empathy, and lack of ownership cost millions in lost loyalty, rework, and brand reputation.


Our Customer Service Excellence programs close those gaps.


We design hospitality-inspired, behaviourally led training that turns every employee into a brand ambassador - aligning service behaviours with your company values and culture. Through gamified role-plays, storytelling, and on-the-floor activation tools, we translate your values into consistent customer moments that build trust and loyalty.


Designed for the realities of service in the Middle East, our programs draw on behavioural science, cultural intelligence, and world-class hospitality to drive measurable change.


You’ll build a service culture designed to:


- Increase customer satisfaction and repeat business

- Reduce service failures and rework costs

- Strengthen empathy, consistency, and accountability at every touchpoint

- Bring company values to life through real customer interactions

- Elevate brand reputation and loyalty through behaviour-led excellence


Grounded in behavioural science and built for the Middle East, this isn’t just service training - it’s a measurable driver of customer growth, engagement, and cultural alignment.

AI & Digital Fluency Training

Make digital adoption practical, fast, and measurable.


Most organisations invest in technology but fail to unlock its full potential - losing time, productivity, and momentum. Teams struggle to integrate AI tools and digital systems into their daily workflows, leading to inefficiency and missed growth opportunities.


Our 1-Day AI & Digital Fluency Program closes that gap.


Through hands-on labs and applied scenarios, employees learn how to turn AI tools and digital platforms into daily productivity drivers. We focus on building digital confidence, adaptability, and problem-solving skills that stick.


Designed for the realities of the Middle East, our program accelerates adoption, reduces digital waste, and strengthens return on technology investment.


You’ll see results through:


- Higher productivity and speed across teams

- Reduced rework and operational inefficiencies

- Faster, smarter decision-making

- Improved employee confidence in digital tools

- Measurable ROI from technology investments


Grounded in behavioural science and built for modern teams, this isn’t just digital training - it’s a capability shift for the future of work.

Interviewer Training

Better hiring, every time.


Most hiring decisions are made on instinct - leading to bias, inconsistency, and costly mis-hires. With interviewers under pressure and no common standard, organisations lose valuable time, talent, and credibility in the hiring process.


Our 1-Day Interviewer Training Program closes that gap.


We train managers to assess capability and culture fit through structured, science-backed interviews - blending behavioural psychology, fairness training, and competency-based frameworks to drive objectivity and better decision-making.


Designed for the realities of the Middle East talent market, the program builds interviewer confidence, consistency, and accountability - improving both hiring quality and candidate experience.


You’ll see results through:


- Reduced mis-hire and turnover costs

- Faster, more consistent hiring decisions

- Improved candidate experience and employer brand

- Increased fairness and diversity in hiring

- Interviewers who align talent decisions with company values


Grounded in people science and behavioural data, this isn’t just interviewer training - it’s a blueprint for smarter, fairer, and more confident hiring.

Recruiter Training

Elevate HR into a talent engine.


Most recruiters are busy filling roles - not shaping the talent strategy. Without modern tools, structured assessment, and a values-first approach, time-to-fill rises, hiring mistakes increase, and employer brand weakens.


Our 1-Day Recruiter Training Program transforms that.


We equip recruiters with advanced, practical skills in values-driven assessment, candidate experience, and AI-enabled hiring tools - turning recruitment into a strategic advantage.


Designed for the realities of the Middle East market, the program builds confidence, consistency, and impact - helping recruiters hire faster, fairer, and smarter.


You’ll see results through:


- Reduced time-to-fill and cost-per-hire

- Higher candidate quality and fit

- Enhanced employer brand and candidate experience

- AI-driven efficiency and smarter shortlisting

- Recruiters who represent your culture and values


Grounded in behavioural science and built for modern talent teams, this isn’t just recruiter training - it’s talent acceleration in one day.


Storytelling & Presentation Skills Training

Leaders who inspire, not just inform.


In today’s fast-paced business landscape, leaders who communicate with clarity and emotion drive action faster than those who simply present data. Yet most presentations fail to connect - they inform without inspiring.


Our 2-Day Storytelling & Presentation Program changes that.


Through filmed practice, narrative design, and feedback from expert facilitators, senior managers develop the presence and influence to inspire confidence, win trust in the boardroom, and move teams to action.


Designed for the Middle East leadership context, this immersive experience helps leaders communicate with purpose, passion, and cultural nuance - transforming how they show up in every conversation.


You’ll see results through:


- Stronger executive presence and influence

- More engaging, impactful leadership communication

- Clarity and confidence in high-stakes presentations

- Authentic storytelling that connects across cultures

- Leaders who inspire alignment and action


Grounded in behavioural science and performance psychology, this isn’t presentation training - it’s communication mastery for the leaders shaping the future.

Who Is It For

  • Government entities realigning post-restructure or merger

  • High-growth companies seeking scalable values and culture

  • Legacy organisations ready to modernise how performance and culture show up

  • CHROs, Culture Leaders, and People Heads ready to drive change

Why TrainX



  • Science-backed → COM-B + behavioural psychology.

  • Future-ready → AI, digital adoption, workforce transformation.

  • Regionally grounded → built for GCC realities (nationalisation, service economies, multicultural teams).

  • Globally credible → proven people science, adapted locally.

  • Immersive by default → no slide decks — only simulations, gamification, and applied case studies.




The TrainX Academy


One program delivers impact. Combined, the results multiply.


Top Pairings:


  • Recruiter + Interviewer Training → Build a future-ready hiring engine.

  • Service Excellence + Storytelling → Inspire staff + deliver world-class service.

  • AI Fluency + Manager Essentials → Equip leaders to embrace digital change.

We also design bespoke academies and national workforce programs, aligned to Vision 2030 and future-of-work agendas.

Let’s Build Capability That Performs.

Design. Deliver. Embed. Scale.
The TrainX Approach turns skills into habits, and habits into performance that lasts.


TrainX is built on deep Middle East expertise and global best practice.



We’ve equipped HR teams, managers, and employees across the region with lasting skills that drive performance today - and resilience for tomorrow..