EVP & Employer Branding
Where data meets emotion and cultures becomes a brand advantage.
Your culture is the heartbeat.
Your Employee Value Proposition (EVP) is how your people live it - and how the world sees it.
We blend behavioural science with brand storytelling to design EVPs that don’t just look good on slides - they shift perception, performance, and profit.
Built on data, research, and real employee insight, every EVP we craft cuts through the noise of the Middle East talent market - reducing hiring costs, lifting engagement, and strengthening retention.
From strategy to story to activation, we build brands people want to work for and stay with - through creative campaigns, immersive launches, and culture-led content that move people and metrics.
Because great employer brands don’t just attract talent - they multiply it.
What You Get
Insight
Discovery via interviews, focus groups, competitor analysis
Design
EVP statement, manifesto, storytelling & creative assets
Engagement
Rollout plan + leader playbooks for adoption
Analysis
Metrics to measure engagement, application quality, retention
Delivery
Pricing
USD, excl. VAT & expenses
Foundation
single-market
$50,000
Growth
regional / multi-entity
$90,000
Enterprise
multi-country / national rollout
$150,000
Every organisation receives the full EVP journey: Insight → Design → Engagement → Analysis..
Delivered in collaboration with our creative partners, pricing flexes only by scope - the outcome is always the same: a
magnetic, authentic employer brand that attracts and retains top talent.